Intercultural Collaboration

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Intercultural Collaboration

Experience No.: 69

Companies are capturing new markets. They are expanding, establishing branches,
recruiting employees on-site and acquiring international customers. It is beneficial
for the geographical and cultural mix of internal and external stakeholders
to be proactively managed. This requires knowledge of the factors for success such
as how to shape and promote multicultural collaboration. If a company recognises
the challenges of knowledge transfer, communication and project management,
the expected benefit can be better assessed and realised.

One of the key factors for success in dealing with nationalities, languages and
mentalities is intercultural expertise. The first article shows how Switzerland
can act as a model for such challenges.

If collaboration needs to take place between geographically diverse locations,
the teams often work together across language barriers and national borders.
In the main, this is done virtually. The second article is dedicated to the subject
of how distributed organisations can pass the real-life test, and what sort
of learning curve they have to overcome to achieve success.

Yet not every company needs to establish their own cross-location shoring organisation.
The third article sets out a model which helps reduce risks and costs,
and quickly leads to the provision of resources at the location which are fit for

Internationalisation involves overcoming language barriers and the need to take
national and cultural sensitivities into account. Visual communication may be
a better tool to achieve this than exchanging information via the written word
and text. Our final article illustrates the key to success.

We hope we can inspire you with our experience of implementing best practices.

Best regards,
Reto Schmid