Closer to the customer

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Closer to the customer

Experience No.: 36

Life is change - and that's true in business as well. Particularly with regard to managing customer relationships and customer value at the strategic level, constant openness to change is very important, especially in liberalized markets. It certainly won't tarnish the halo of any manager if he or she occasionally takes time to ponder whether the principles on the corporate home page are actually put into practice in everyday business activities. Here we present a set of processes that can provide answers to these questions, such as analysing how customers see your organization and communication training based on quality of service and customer support standards. The primary focus of these strategically oriented innovation processes is long-term corporate benefits. If you know your customers, you are in a better position to adapt your internal organization and processes to the market situation and management requirements.

Transparency and its cousin traceability are important in IT and R&D organizations, since regulatory bodies are increasingly demanding comprehensive traceability of products, assemblies and critical parts. Our experience shows that a systematic approach to tool evaluation lays the groundwork for verifiable development processes.